On November 4, 2025, at the EICMA International Motorcycle Show in Milan—hailed as the “Oscars of the two-wheel industry”—Italian brand SWM made a powerful appearance with a lineup of headline models, showcasing its technological strength and renewed brand identity on the global stage, marking a defining moment in the brand’s globalization journey.
18 Minutes to Define a New Benchmark: SWM’s Global Expression
SWM’s 18-minute press conference, themed “Legacy Reborn · Intelligent Future,” redefined the standards of industry launch events. From the stunning debut of its concept model that instantly captured worldwide attention, to the in-depth interpretation of its brand strategy and technological core, every segment was deliberately crafted—showcasing not only international-level professionalism, but also the brand’s unique spirit of innovation.This highly efficient and impactful presentation allowed the global industry to witness the true “speed and passion” from Italy.
A Fully Evolved Product Matrix: From Niche Segments to Full-Scenario Coverage
At this year’s EICMA, SWM presented multiple key models, demonstrating forward-thinking excellence in new niche markets and forming a complete strategic product blueprint.
BUMBLEBEE.Concept: A Sci-Fi Mecha-Style Performance Beast Previewing the Future
The BUMBLEBEE.Concept, revealed at this year’s show, is not only a performance monster but also a breakthrough in design aesthetics. Positioned as SWM’s future flagship sport model, it emphasizes extreme performance fused with futuristic styling.With its aggressive mecha-inspired exterior, the model delivers overwhelming visual impact and sets a dual-track direction for the brand’s future development: “Performance + Sci-Fi Design.”
VERSANTE 550: The “Full-Spec King” of All-Terrain Touring
The SWM VERSANTE 550 stands as a true “long-distance touring all-rounder.” From factory-equipped fog lamps, hand guards, and full aluminum cases, to its self-developed reinforced engine and 19-liter fuel tank, it truly embodies “fully equipped straight from the factory,” offering the ultimate solution for adventure riders.
Positioned as a high-end all-terrain touring motorcycle, the VERSANTE 550 is built for long expeditions and off-road adaptability.
• Engine: 35 kW parallel-twin liquid-cooled engine with slipper clutch; reinforced internal structure for stronger mid-to-high rev performance
• Full factory configuration: fog lamps, hand guards, top box + side cases, engine guard, tool case
• Chassis: KYB fully adjustable suspension front and rear
• Brakes: Xihu braking system
• Tires: Pirelli all-terrain tires
• Electronics: BOSCH EFI
• Range: 19-liter tank supports 400 km+ riding
With its “full-spec configuration + SWM-developed reinforcements + multi-terrain adaptability,” the VERSANTE 550 is positioned to become the new benchmark in the 500cc touring segment—whether it succeeds will soon be proven by the market.
SUPER SIX 650: A Retro Scrambler for the “Urban Ranger”
Unveiled as one of the highlights at EICMA 2025, the SWM SUPER SIX 650 is not just a new model—it is a tribute to the brand’s glorious racing heritage.The “SIX” in its name pays homage to SWM’s legendary “Six Days” race bike, which once won the ISDE (International Six Days Enduro) world championship for Italy. The new model inherits that racing DNA and translates it into a modern riding concept suited for “60% urban commuting, 40% light off-road exploration.”
Engine Heritage: Single-Cylinder Soul, Low-End Torque PriorityThe SUPER SIX 650 is powered by a 644cc single-cylinder oil-cooled engine producing 29 kW and 50 Nm of torque. Staying true to SWM’s off-road character, the engine focuses on strong low-end response, delivering the raw, rhythmic power feel that once helped the Six Days race machine conquer the world’s toughest endurance stages.
Built for Tough Terrain: Off-Road Instincts in Its BloodConquering complex terrain has always been a natural instinct for SWM. The SUPER SIX 650 adopts the same off-road wheel setup as the original race bike—21-inch front and 18-inch rear spoke wheels—paired with an impressive 250 mm ground clearance.This is not only a visual tribute to classic scrambler styling, but also a continuation of SWM’s “fear no terrain” attitude on the ISDE track—allowing riders to transition freely from asphalt streets to hidden dirt paths.
Design Philosophy: A Modern Interpretation of Classic GloryWith a clean and muscular silhouette, the SUPER SIX 650 feels like a “ranger” riding straight out of racing history into modern city life—reminding everyone that its bloodline belongs to a world champion that once ruled the harshest endurance race on earth.
SC250X Twin: The Only Twin-Cylinder ADV Scooter in the 250cc Class
The SWM SC250X Twin redefines the all-terrain scooter category with its “class-breaking configuration.”Equipped with a twin-cylinder engine, tubeless spoke wheels, and a multi-link rear suspension—features normally found in 300–400cc or even higher-class models—this ADV-style scooter stands far above its peers.
Positioned as a multi-scenario ADV sport scooter, it adopts an aggressive adventure design language and breaks the limits of conventional scooter architecture.
Key Highlights:
• Horizontal twin-cylinder engine, max output 20 kW
• High-end wet-type CVT—usually seen only on scooters above 100,000+ RMB segment
• Engine is center-mounted (not rear wheel-attached), resulting in balanced center of gravity
• Tubeless spoke wheels + multi-link rear shock for better handling, stability, and off-road capability
• 13L fuel tank + under-seat storage that holds two full-face helmets
• Wheel size: 17” front / 15” rear—far larger than common 250cc scooters
Clearly, this model uses 250cc displacement to deliver 400cc-level spec advantages, dominating its class in space, handling, and all-terrain capability.
SC250: A Practical Urban Mobility Pioneer
Positioned as an “urban upgrade scooter,” the SC250 focuses on daily commuting and lifestyle-oriented city riding.
• Clean and rugged exterior with modern urban aesthetics
• 19 kW European-spec engine with smooth power delivery
• Flat-floorboard design + storage for 1 full-face + 1 3/4 helmet
• Two-stage manually adjustable windshield
• ABS as standard
In the urban commuting segment, the SC250 stands out as the “premium commuting choice” with its combination of flat-floor practicality, generous storage, and refined Euro-engine performance.
C-FLY 125 & VENTURO 125: European-Style Urban Twin Stars
SWM continues to deepen its presence in the 125cc scooter market with two distinctive yet equally refined models—the “European Twin Stars.”
C-FLY 125
A true large-wheel European-style scooter designed for stylish and efficient city commuting.
• 124.8cc single-cylinder liquid-cooled 4-valve engine
• 8.9 kW max power / 11.7 Nm torque
• 16” front / 14” rear wheels for superior stability and road adaptabilityPerfect for urban riders who seek both elegance and performance.
VENTURO 125
An ADV-style scooter that blends the spirit of adventure into a lightweight platform.
• Shares same 4-valve water-cooled engine as C-FLY 125
• 14” front / 13” rear wheel setup, 140 mm ground clearance, 870 mm seat height
• Designed for riders who want scooter practicality plus the freedom to explore light off-road terrain
VENTURO 125 proves that even a 125cc scooter can inspire the desire to ride beyond the city.
BENSEN: A New Breed of Electric Off-Road Machine
In the EV sector, SWM introduced its disruptive all-electric off-road motorcycle BENSEN, redefining the electric riding experience with ultra-lightweight engineering and serious off-road capability.
Extreme Lightweight Performance:
• Total weight: 63 kg
• Motor output: 6.5 kW, 33 Nm peak torque
• Top speed: 70 km/h
• 19” off-road wheels + 270 mm ground clearance→ Off-road capability rivaling gasoline-powered dirt bikes
Endurance & Pro Variant:
• Standard version: 72V 32Ah battery
• PRO version: 8.5 kW power / 40 Nm torque / 85 km/h top speed / 72V 40Ah battery
Built for jumps, trails, and high-intensity riding, BENSEN marks SWM’s official entry into the electric off-road segment.
SWM’s First Foray into the All-Terrain Segment Marks the Start of a Full-Category Era
This year, SWM not only unveils a completely new lineup of motorcycles but also officially steps into the all-terrain vehicle segment, debuting its first ATV/UTV models globally at EICMA 2025. Guided by the “Engineering Tomorrow” philosophy, SWM introduces an all-terrain family ranging from 550cc to 1000cc, including the TRAILHUNTER ATV and NOMADER UTV series, while simultaneously showcasing the industry-first NOMADER HEV hybrid platform. With intelligent power, full-scenario adaptability, and Italian mechanical aesthetics, SWM establishes a new global positioning in the all-terrain market. This not only signifies the formal expansion of SWM’s product matrix but also represents its evolution from a motorcycle brand into a multi-domain power technology enterprise.
A Global Statement of Technical Confidence: From Follower to Leader
SWM presents more than just products—it delivers a complete philosophy of technology and a statement of confidence. From high-displacement V-twin engines to parallel-twin configurations, the brand demonstrates a full-spectrum power layout; high-end wet CVTs adaptable across models reflect its commitment to accessible technology; and the selection of top-tier components highlights its dedication to crafting premium products. Through a diversified range including the VERSANTE 550, SUPER SIX 650, C-FLY/VENTURO 125, and the electric BENSEN, SWM responds to global market needs with a user-oriented mindset, confidently making the leap from technology follower to market leader.
The Starting Point of a New Global Journey
For SWM, this Milan trip is more than a product launch—it is a key milestone in the brand’s development history, demonstrating to the global market that SWM is fully capable of securing a place in the international premium segment.
As these innovative models approach market launch, consumers will be among the first to experience the fruits of this technological advancement. Starting from Milan, SWM is building a new high-end global motorcycle brand image, and its path of “confidence in technology, products, and brand” provides a vivid model for global brand upgrading.
Standing at the center of the world stage, SWM lets its products speak, showcasing the revitalized power of an Italian brand. This journey, extending from Milan to the globe, is set to leave a lasting mark in the history of European brand transformation.
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